Relation from Warsaw Home 2017
The second edition of Warsaw Home Expo has been finished recently, the event that brings together the international interior furniture held at the PTAK Warsaw Expo. This event was created for the furniture and decorative industries manufacturers and importers. The aim of the fair is, on the one hand, to create a business platform for international contracting, on the other hand, the presentation of interior enthusiasts the latest trends.
This year, the interest of both exhibitors and visitors far exceeded the expectations of the organizers. In the three exhibition halls we were able to admire the latest products and inspirations from the world: DECO, FURNITURE, KITCHEN AND DINING and INTERIOR FINISH.
The Warsaw Home Expo is also an ideal place to present a broader spectrum of trends and strategies for the coming years. No wonder that company RUST management has decided to show a new logo. As a trendsetter, the new logo surprises with its simplicity form and modernity in the style of world-leading premium brands in the furniture industry, on the other hand, it emphasizes the tradition behind the brand, placing the name of the founder of the company.
– Warsaw Home is the perfect place to start our rebranding. I do not hide that I didn’t expect so warm reception, and so many positive reactions to our new graphic sign, its history and the slogan “The home starts here” – which actually speaks for itself, and is the best showcase of that place we are now, and how we perceive the space of kitchen interiors – said Patrick Rust, grandson of the founder.
Similar attention as new brand presented at the RUST booth was paid to the newest kitchen interior. Unusual combinations of materials, playing the game of mixture form, shape and style – all refined with great arrangement and good atmosphere made RUST booth was crowded during the three days event.
The first kitchen, commonly called “patchwork for the undecided” or “kitchen of the woodcutter” is a seemingly courageous combination of different types of laminates, and the word “seemingly” was not used here accidentally, because really what would seem like a crazy idea, made by RUST was a hit after all.
Another kitchen interior is the presentation of UNIQUE collections in the design program Q12. Modern space in a minimalist edition attracts attention with its sublime form and ambiguous material.
– As we approached the wall construction, our visitors were expecting a cold, steel-and-metal touch … while surprise – a warm surface and light form, perfect for large buildings – added Patrick Rust, co-owner of RUST, grandson of company founder Ernest Rust.
RUST is a company that likes challenges and very often takes projects for the most demanding customers, which we can certainly include Mr. Tomasz Pągowski. During his searching for materials and some conversations with RUST tech team, Tomasz Pągowski put on 14-mm cross-streaked steel and stained in the mass MDF, finished with a clear matt varnish. Thanks to such a combination, the effect was extremely noble in its simplicity. The natural, uncoated steel and the richly colored MDF wood fibers give the feel of a strong and friendly construction.
Each of the presented kitchen interiors is a beautiful story built by the RUST brand for 50 years, referring to what has always been the most important for its owners – the needs of the individual customer, his plans and everyday life, which will live in the RUST brand kitchen.