The 50th anniversary of the ernestrust brand at Warsaw Home 2018.
We just wrapped up the third edition of Warsaw Home, a 4-day long International Interior Design Fair held in PTAK Warsaw Expo in Warsaw, Poland. Warsaw Home is the biggest interior design trade fair in central and eastern Europe. During the 2018 run, October 4th – 7th, 800 Polish and International brands put their products on display. Among them were renowned foreign brands—such as B&B Italia, Moroso, Cappellini, Versace & Rosenthal, Tom Dixon—and the most acclaimed Polish brands, including ernestrust(formerly Mebel Rust), which is celebrating its 50th anniversary this year.
The theme of this year’s fair was STRENGT. The strength of products and people who create a brand and help it evolve; and the strength that emanates from design—both form and content, which defines the style and direction of each brand. In keeping with this theme, the ernestrust brand proved that its first 50 years are just the beginning. Our solutions on display at Warsaw Home, show cased in a true Milanese style with an extraordinary attention to detail, proved that this year’s celebration of ernestrust brand’s golden anniversary is only the start of our brand’s evolution, as well as its prominence in the Polish design world.
– In our anniversary year we decided to focus on the symbolic color of Gold. We were the first ones in Poland to show Gold as a suitable color for cabinet door finishes, which we showcased at the March 2018 Meble Polska trade fair in Poznan. The Warsaw Home trade fair is a continuation of our anniversary celebration, but it also shows that our brand sets the trends in Polish kitchen design, and raises the bar in the field.—says Patryk Rust, co-owner of RUST company.
The expansion of gold and the power of detail.
The first and main display of ernestrust brand at Warsaw Home was a kitchen connected to a living room. Satin-finished gold from our Ore collection played the main role in the design. The minimalist form of the space was embellished by precious materials and subtly hidden technology. Multi-layered original lacquer finishes with a metallic gold effect, and a remarkably patterned quartz conglomerate were incorporated in the island cabinets, as well as on the wall panels. This created a comprehensive space filled with elegance and sophistication. Appropriately for ernestrust brand, we included some original design pieces: a brass lamp consisting of cylindrical parts with a brushed metal finish; modern cut-out details on the seats, as well as handmade handles with a brushed metal finish. All these elements were made in-house at RUST company.
This year we wanted the interior to show the plethora of design features that we can provide to our clients – our skills, capabilities, and technology. The presented project was the end result of our design team’s work, for which the main goal was to create the ideal space, perfected to the smallest detail. —says Marcin Fatyga, Design Director of RUST company.
A kitchen was not the only thing we displayed. We also featured a gold accent on the TV console, created especially for this occasion. This remarkable project incorporates gold, natural veneer, and a uniquely prepared leather on the cabinet doors. It’s a testimony to the variety of solutions we can incorporate, and our holistic approach to the design process
50 years of experience and our comprehensive service oblige us to take a step beyond the kitchen interior. The modern day client is exacting, aware of their needs, focused on quality and details. This is why we decided to create the finishing touches of the interior ourselves. It’s worth noting that thanks to including ‘gold’ in an everyday space, it gains a new, ‘not before known’ form, and adapts well in the interior. —says Anna Domin, Marketing Manager.
The positive power of chocolate.
As always, the second exposition had its own unique story, style and character—that of a warm home. Covered in shades of brown, with a serene and minimalist form, the kitchen presented a product intended for a wider group of consumers. In it were original features, such as: showcase cabinet doors framed in aluminum with a smoky glass insert, storage systems in the wall cabinets, a countertop made of quartz conglomerate with an integrated sink and dryer, all of which accentuated the functionality of the space. The focal point of the kitchen—the materials of the cabinet doors and the interior of the showcase cabinets—was attention-grabbing and widely admired. A perfectly matched natural oak veneer, with an original finish, astonished viewers with its brushed texture and satin finish, which enhanced the natural character of the wood. Similarly to the main exposition, in this displaywe were able to admire the work of the ernestrust designersin the form of their original lamps and barstools. Two noteworthy characteristics of the interior were the herringbone pattern on the seats and showcase interior, and the chocolate color, which as a decorative element perfectly complemented the project and gave it a ‘sweet taste’.
– This kitchen is a combination of innovative solutions in the field of materials processing, and an answer to our clients’ needs in regards to functionality. The abundance of incorporated features shows that we are the ideal partner for implementing both high-budget individual designs and projects in commercial developments. —says Patryk Rust.
A Woman’s world
As in the Meble Polskatrade fair in Poznan, the last interior presented by ernestrust at Warsaw Home was a walk-in closet—but this time designed for a woman. This custom-made space showcased a number of original features for organization and storage, such as: light-up shoe cabinets, aluminum shelves, glass drawers, and velvet organizers for jewelry and other small goods. Especially interesting, the closet interior featured a compact island with a comfortable seat and an array of custom-made drawers finished in natural leather, which this time was showcased in the closet interior.
Nowadays our offeringsare dictated by our clients’ needs. Kitchenscontinue to be our main product and specialty, with which we anchor our legacy.However, considering the modern market and its demands, we want to show that RUST is a company able to deliver so much more: walk-in closets, office furniture, living rooms,and —adds Patryk Rust.
The interiors presented by RUST company were complemented by a memorable arrangements, as well as the furniture pieces supplied by our partners.Thanks to these we were able to create an exquisite space, and ensure that ‘Milan begins here’.
The proof of RUST company’s success at the 2018 Warsaw Home trade fair was the honorable mention awarded to ernestrust brand, and a nomination for best booth in the category of KITCHEN & DINING.